Extend your reading even further with these texts!

Carefoot, J. L. (1993) Modeling and experimental designs in marketing research: uses and misuses. Marketing News, 27 (12), p. H19.

Lietz, P. (2010) Research into questionnaire design: A summary of the literature. International Journal of Market Research, 52 (2), pp. 249–274.

Webb, J. (2000) Questionnaires and their design. Marketing Review, 1, pp. 197–218.

Wilson, A. and Laskey, N. (2003) Internet based marketing research: a serious alternative to traditional research methods? Marketing Intelligence & Planning, 21 (2), pp. 79–84.

Yu, J. and Cooper, H. (1983) A quantitative review of research design effects on response rates to questionnaires. Journal of Marketing Research, 20 (1), pp. 36–44.