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Marketing Research: Planning, Process, Practice

by Riccardo Benzo, Marwa G. Mohsen and Chahid Fourali

Student Resources

  1. (Introduction) Adding Value with Marketing Research
    • Multiple Choice Quizzes
    • SAGE Further Reading
    • Extended Further Reading
  2. Identifying Marketing-Related (Business) Issues
    • Multiple Choice Quizzes
    • SAGE Further Reading
    • Extended Further Reading
    • Weblinks
  3. Secondary Research. Facts and Theory
    • Multiple Choice Quizzes
    • SAGE Further Reading
    • Weblinks
  4. Conceptualising Research. From Secondary to Primary Research
    • Multiple Choice Quizzes
    • SAGE Further Reading
    • Extended Further Reading
  5. Marketing Research Designs
    • Multiple Choice Quizzes
    • SAGE Further Reading
    • Extended Further Reading
    • Weblinks
  6. Sampling
    • Multiple Choice Quizzes
    • SAGE Further Reading
    • Extended Further Reading
  7. Qualitative Research Methods. Elements of a Good Design
    • Multiple Choice Quizzes
    • SAGE Further Reading
    • Extended Further Reading
  8. Determining a Robust Qualitative Research Approach. Reviewing the Methodological and Data Gathering Options
    • Multiple Choice Quizzes
    • SAGE Further Reading
    • Extended Further Reading
  9. The Merits of Mixed Design Research Methodology. Illustration Through Action Research and Case Studies
    • Multiple Choice Quizzes
    • SAGE Further Reading
    • Extended Further Reading
  10. From Theory to Practice. Illustrating the Qualitative Research Process
    • Multiple Choice Quizzes
    • Extended Further Reading
    • Weblinks
  11. Hypothesis Building and Testing
    • Multiple Choice Quizzes
    • SAGE Further Reading
    • Extended Further Reading
    • Weblinks
  12. Quantitative Research Methodology
    • Multiple Choice Quizzes
    • SAGE Further Reading
    • Extended Further Reading
    • Weblinks
  13. Questionnaire Design and Data Preparation for Analysis
    • Multiple Choice Quizzes
    • SAGE Further Reading
    • Extended Further Reading
    • Weblinks
  14. Data Analysis Using Descriptive and Inferential Statistics
    • Multiple Choice Quizzes
    • SAGE Further Reading
    • Extended Further Reading
    • Weblinks
  15. Discussing Findings, Drawing Recommendations & Conclusions. Writing the Research Report
    • Multiple Choice Quizzes
    • SAGE Further Reading
    • Extended Further Reading
    • Weblinks
  • Study Skills
  • About the Book

SAGE Further Reading

Bairfelt, S. and Wilkinson, T. (2015) Secondary (desk) research from Purple Market Research. Purple Market Research [online].

Cleverism (2015) How to perform an insightful secondary market research. Marketing 101 [online, 13 May].

Ridley, D. (2012) The Literature Review: A Step-by-Step Guide for Students (2nd edition). London: Sage.

Wallace, M. and Wray, A. (2011) Critical Reading and Writing for Postgraduates (2nd edition). London: Sage.

 

 

 

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