Click on the following links. Please note these will open in a new window.

Assadourian, E. (2010) ‘Transforming cultures: From consumerism to sustainability’, Journal of Macromarketing, 30(2): 186–91.

Lusch, R.F. and Vargo, S.L. (2006) ‘Service-dominant logic: Reactions, reflections and refinements’, Marketing Theory, 6(3): 281–8.

Mitchell, R.W., Wooliscroft, B. and Higham, J. (2010) ‘Sustainable market orientation: A new approach to managing marketing strategy’, Journal of Macromarketing, 30(2): 160–70.