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Marketing Ethics & Society

by Lynne Eagle and Stephan Dahl

Student Resources

  1. Introduction to Marketing Ethics and Society
    • Quiz
    • SAGE Journal Articles
  2. Criticisms of Marketing
    • Quiz
    • SAGE Journal Articles
  3. Contrasting Perspectives on Marketing
    • Quiz
    • SAGE Journal Articles
  4. Ethical Issues in Marketing Relationships
    • Quiz
    • SAGE Journal Articles
  5. Ethics in New Media
    • Quiz
    • SAGE Journal Articles
  6. Ethical Consumption
    • Quiz
    • SAGE Journal Articles
  7. Marketing to Young and Vulnerable Consumer Groups
    • Quiz
    • SAGE Journal Articles
  8. Promotion of Harmful Products
    • Quiz
    • SAGE Journal Articles
  9. Lifestyle, Health and Pharmaceutical Marketing
    • Quiz
    • SAGE Journal Articles
  10. Tourism, Heritage, Cultural, Arts and Cause-related Marketing
    • Quiz
    • SAGE Journal Articles
  11. Ethics in Social Marketing
    • Quiz
    • SAGE Journal Articles
  12. Legislation, Regulation and Ethics
    • Quiz
    • SAGE Journal Articles
  • Study Skills
  • Endorsements

SAGE Journal Articles

Click on the following links. Please note these will open in a new window.

Higham, J.E., Cohen, S.A. and Cavaliere, C.T. (2014) ‘Climate change, discretionary air travel, and the “flyers’ dilemma”’, Journal of Travel Research, 53(4): 462–75.

Smith, W. and Higgins, M. (2000) ‘Cause-related marketing: Ethics and the ecstatic’, Business & Society, 39(3): 304–22.

Weaver, D.B. (2013) ‘Asymmetrical dialectics of sustainable tourism: Toward enlightened mass tourism’, Journal of Travel Research, 53(2): 131–40.

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