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Gray, D.E. (2009) Doing Research in the Real World, 2nd edition. London: Sage – Chapter 18.

Hampton, A. (1999) ‘Qualitative data analysis and interpretation’, in B. Brotherton (ed.), The Handbook of Contemporary Hospitality Management Research. Chichester: John Wiley and Sons, pp. 287–304.

Jauncey, S. (1999) ‘Observational research’, in B. Brotherton (ed.), The Handbook of Contemporary Hospitality Management Research. Chichester: John Wiley and Sons,  pp. 115–42.

Kozinets, R. (2010) Netnography – Doing Ethnographic Research Online. Thousand Oaks, CA: Sage – Chapter 7.

Kumar, R. (2011) Research Methodology: A step-by-step guide for beginners, 3rd edition. London: Sage – Chapter 15.

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