Researching Hospitality and Tourism
Second Edition
Videos
Click on the following links. Please note these will open in a new window.
- ‘Selecting Your Participants’ provides an overview of key quantitative and qualitative sampling strategies and explores a number of sampling issues and problems.
- This is a good general overview of sampling and sampling strategies for both quantitative and qualitative studies.
- This deals with the types of sampling bias that can arise in designing and conducting survey research.
- This covers five commonly used sampling methods and their advantages/disadvantages.