Quiz

Test you understanding of key chapter concepts by working through this quiz. You can check your answer by clicking on the arrow to the right or on what you think the correct answer is.  The correct answer will then be revealed to you for that question.

1.  The most appropriate form of question to obtain quantitative data from a questionnaire are closed questions.

  1. True.
  2. False.

 

Answer:

A. True.

 

2.  A questionnaire using closed questions is likely to deliver data that are:

  1. Very valid but not as reliable.
  2. Equally valid and reliable.
  3. Very reliable but not necessarily valid.
  4. Neither very reliable or valid.

 

Answer:

C. Very reliable but not necessarily valid.

 

3.  In designing a questionnaire and writing the questions the two most important considerations to take into account are:

  1. The research question/s and the nature of the target respondents.
  2. The layout and font size/type used.
  3. The use of a mix of question types.
  4. The need to collect both qualitative and quantitative data.

 

Answer:

A. The research question/s and the nature of the target respondents.

 

4.  Questions using the Likert scale are based upon the use of which of the following basic types of measurement scale?

  1. Ratio scale.
  2. Interval scale.
  3. Nominal scale.
  4. None of the above

 

Answer:

B. Interval scale.

 

5.  To which of the following types of projective techniques would ‘role playing’ belong?

  1. Associative.
  2. Construction.
  3. Completion.
  4. Expressive.

 

Answer:

D. Expressive.

 

6.  Face-to-face interviewing would be the preferred method to collect quantitative data.

  1. True.
  2. False.

 

Answer:

B. False.

 

7.  Data collection from observational methods is likely to be:

  1. Valid but not very reliable.
  2. Reliable but not very valid.
  3. Quantitative rather than qualitative.
  4. None of the above.

 

Answer:

A. Valid but not very reliable.

 

8.  Interviewing groups of people, i.e. in focus groups, enables the researcher to generalise the results to the wider population.

  1. True.
  2. False.

 

Answer:

B. False.

 

9.  An unbalanced measurement scale will have:

  1. Unequal numbers of positive and negative points.
  2. Equal numbers of positive and negative points.
  3. A neutral option for the respondent.
  4. None of the above.

 

Answer:

B. Equal numbers of positive and negative points.

 

10.  To collect categorical data from the respondents to a questionnaire it would be normal to use questions based on:

  1. An ordinal scale.
  2. An interval scale
  3. A nominal scale.
  4. A ratio scale.

 

Answer:

C. A nominal scale.