Researching Hospitality and Tourism
Second Edition
Videos
Click on the following links. Please note these will open in a new window.
- This ‘Analysing Your Interviews’ video provides a good overview of the process and stages involved in analysing qualitative interview data.
- This video explains clearly what content analysis is and how it works, and deals with the issues of inter-coder reliability.
- This video – ‘Qualitative Analysis of Interview Data: A Step-by-Step Guide’ – takes you through the process from labelling data through coding to establishing categories.
- Determining meaning – semantics, semiotics, logic and the meaning of words.