Strategist Interview

Oliver Freeman, Managing Director of the Neville Freeman Agency

Scenario planning

This video features Oliver Freeman, a leading figure in scenario planning internationally, and one who has successfully led many international organizations through scenario-planning projects. Oliver provides valuable insights into the ‘how’ and ‘why’ of scenario planning.

In this video you will learn about:

  • What scenario planning is [00:11]
  • The scenario planning Q-U-E-S-T [02:50]
  • How scenarios supplement traditional planning [10:58]
  • Skills for scenario planners [13:18]
  • Benefits for the organization [15:47]