Strategy: Theory and Practice
Third Edition
Strategist Interview
Oliver Freeman, Managing Director of the Neville Freeman Agency
Scenario planning
This video features Oliver Freeman, a leading figure in scenario planning internationally, and one who has successfully led many international organizations through scenario-planning projects. Oliver provides valuable insights into the ‘how’ and ‘why’ of scenario planning.
In this video you will learn about:
- What scenario planning is [00:11]
- The scenario planning Q-U-E-S-T [02:50]
- How scenarios supplement traditional planning [10:58]
- Skills for scenario planners [13:18]
- Benefits for the organization [15:47]