Strategist Interview

David Deverall, Managing Director and CEO of Perpetual Limited

Unique strategies: Financial service industry

Traditional strategic theories are no longer seen as the ideal template for the tertiary sectors. This video features David Deverall, managing director and CEO of Perpetual Limited, and analyses strategies developed within this new paradigm, in particular focusing on the rise of resources and knowledge as the two main factors altering more traditional views.

In this video you will learn about:

  • Strategy as a dynamic beast [07:56]
  • The strategy-making process [12:22]
  • How to implement strategy [16:32]
  • Board composition and the role of communication [19:23]
  • Advice for students of strategy [22:13]