Links to SAGE readings have been provided, non-SAGE readings are suggested and you may be able to find these via your university’s library.
There is a wealth of advice on writing clear academic prose for various outputs. Brett Mensh and Konrad Kording’s paper Ten simple rules for structuring papers contains good advice for writing papers for biomedical journals that are well structured and argued: http://journals.plos.org/ploscompbiol/article?id=10.1371%2Fjournal.pcbi.1005619
One of the case studies in Chapter 5 was taken from Mick Bloor’s research on wellbeing in seafarers. This paper from the project uses an innovative way of writing up the findings from qualitative research, as a poem modeled on the Rime of the Ancient Mariner (see Bloor’s comments on why he chose to write it in this way):
For additional information on ensuring web published outputs are accessible to a range of audiences, this site (from Web Aim) discusses maximum readability for people with disabilities: file:///U:/Papers%20for%20QM%204%20HR/WebAIM_%20Introduction%20to%20Web%20Accessibility.html