Patrick Dunleavy publishes on how to write: his post on how to write an academic blog is here: http://blogs.lse.ac.uk/impactofsocialsciences/2016/01/25/how-to-write-a-blogpost-from-your-journal-article/#author

Some examples of novel ways of sharing your research outputs include pinterest – see for instance Deborah Lupton’s Pinterest: http://pinterest.com/dalupton/

For ideas about how to disseminate in ways likely to reach an audience wider than other academics, look at some of the many blogs now emerging for more generalist audiences, including the Conversation, or Crikey which largely covers news from Australia: 

BBC Radio 4 iPlayer has an archive of recent programmes from the Thinking Allowed series hosted by sociologist Laurie Taylor. This features interviews with researchers about their recently published research. It isn’t specifically either qualitative or health focused, although these kinds of research do often feature, but it is an interesting and accessible way to hear people talk about the process and outcome of sociological research: https://www.bbc.co.uk/search?filter=programmes&q=thinking+allowed