On this website students will find:

Lecturers can log in to access:

Websites to helpful websites for each chapter to further your studies

Video Links provided for each chapter, including a complete playlist of all the videos with lots of extra information to reference in your assignments.

A worked Digital Marketing Strategy example to help you get your project off the ground and see the theory in action.

Just click on the links to the left.

PowerPoint slides for each chapter that  you can easily integrate into your lessons

Testbank of multiple choice questions to test students’ knowledge and understanding of the materials has been formatted to be uploaded into your VLE/LMS.

Discussion Questions to provide guidance in your teachings and encourage engagement with students

Teaching Guide which includes SAGE Journal articles, quick lesson plans for seminars, sample assignments with possible grading schemes, suggested further readings and much more.

Downloadable templates can be added to course resources or printed out for use in class

Log in or create an instructor account by clicking on the tab at the top.

For advice to support your studies visit the SAGE Study Skills website for videos, quizzes and tips to help with your essay and dissertation writing, presentations, literature reviews and more.

To find out more about the book, please visit the SAGE website.


This website may contain links to both internal and external websites. All links included were active at the time the website was launched. SAGE does not operate these external websites and does not necessarily endorse the views expressed within them. SAGE cannot take responsibility for the changing content or nature of linked sites, as these sites are outside of our control and subject to change without our knowledge. If you do find an inactive link to an external website, please try to locate that website by using a search engine. SAGE will endeavour to update inactive or broken links when possible.