Please find below a specially curated list of videos dedicated to furthering your understanding of the chapter topics.

Introduction to Uses and Gratifications Theory

Category: Explainer video C

Explanation: Animated overview of Uses and Gratifications Theory

Time: 00:02:59

Citation: Introduction to Uses and Gratifications Theory. (2020, November 1). YouTube. 

Online filter bubbles

Category: Ted Talk

Explanation: Eli Pariser creator of the term ‘filter bubble’ explains how this phenomenon was originally noticed.

Time: 00:08:48

Citation: Pariser, E. (2011, March). Beware online “filter bubbles” . TED Talk. 

Why Do We Share On Social Media?

Category: Interview style video

Explanation: Two influencers Justine and Mariale Marrero as well as social science professionals discuss why we share on social media.

Time: 00:04:47

Citation: Forbes. (2017, October 16). Why Do We Share On Social Media? The Business of Influence. YouTube. 

Sentiment Analysis: extracting emotion through machine learning

Category: Ted Talk

Explanation: Andy Kim shares his research that uses machine learning to predict sentiment

Time: 00:13:10

Citation: Kim, A. (2020, September 10). Sentiment Analysis: extracting emotion through machine learning. TEDx Talks. 

*You can also access a playlist containing all the videos, as well as videos from the author.