Digital Marketing: Strategic Planning & Integration
Video Links
Please find below a specially curated list of videos dedicated to furthering your understanding of the chapter topics.
Chip Conley: What baby boomers can learn from millennials at work - and vice versa
Category: Ted Talk
Explanation: Considering digital generations, Chip Conley shows how age diversity makes companies stronger and calls for different generations to mentor each other at work, with wisdom flowing from old to young and young to old alike.
Time: 00:12:13
What are Non-fungible tokens or NFTs?
Category: Explainer video
Explanation: This video explains non-fungible tokens with examples.
Time: 00:03:10
Citation: Reuters. (2021, March 11). Explained: What are Non-fungible tokens or NFTs? YouTube.
Category: Explainer video
Explanation: Big data explained by The World Economic Forum and raises issues to consider.
Time: 00:01:50
Citation: World Economic Forum. (2016, March 7). What Is Big Data? YouTube.
Category: Explainer video
Explanation: Details on how Facebook gathers your data and why privacy matters.
Time: 00:03:00
Citation: New York Times. (2018, April 10). How Facebook Tracks Your Data. YouTube.
How Unilever uses big data in marketing campaigns
Category: Case example
Explanation: Background to Unilever where Alex Owens, VP and Global Head of Data & Analytics at Unilever shares details on their people data centres.
Time: 00:07:38 – watch until 00:06:38
Citation: Google Cloud. (2019, May 19). Next ‘19 Customer Innovation Series: Unilever. YouTube.
*You can also access a playlist containing all the videos, as well as videos from the author.