Digital Marketing: Strategic Planning & Integration
Video Links
Please find below a specially curated list of videos dedicated to furthering your understanding of the chapter topics.
The Positive Power of Digital Communities
Category: Ted Talk
Explanation: An inspirational talk about the benefit of online communities and how they help and support people.
Time: 00:12:13
Citation: Shane, A. (2017, August 9). The Positive Power of Digital Communities. TEDx Talks.
Category: Educational video
Explanation: 00:03:16 Explanation of netnography from the creator, Robert Kozinets.
Time: 00:03:16
Citation: USC Annenberg. (2018, February 28). Netnography: Robert Kozinets. YouTube.
Category: Practitioner guide
Explanation: Practical webinar on social selling using LinkedIn as an example.
Time: 00:35:40 – starts at 00:0:40:00
LinkedIn Pages: How to get started
Category: Practitioner guide
Explanation: Overview on how to get started with LinkedIn company pages.
Time: 00:03:18
Citation: LinkedIn Marketing Solutions. (2019, March 14). LinkedIn Pages: How to get started. YouTube.
How to Optimize Your Business’ Facebook Page Settings
Category: Practitioner guide
Explanation: A helpful guide that explains how to enhance Facebook business page settings
Time: 00:01:58
Citation: Hootsuite. (2020, April 28). How to Optimize Your Business’ Facebook Page Settings. YouTube.
*You can also access a playlist containing all the videos, as well as videos from the author.