Digital Marketing: Strategic Planning & Integration
Video Links
Please find below a specially curated list of videos dedicated to furthering your understanding of the chapter topics.
What is Virtual Reality (VR) and how is it used in business
Category: Practitioner guide
Explanation: Overview of how VR is used in business.
Time: 00:04:21
Citation: Marr, B. (2019, September 3). What is Virtual Reality (VR) and how is it used in business. YouTube.
Augmented Reality for Business using Snapchat
Category: Practitioner guide Explainer video Case example Ted Talk Research based video Educational video Documentary style video
Explanation: Snapchat for Business team member explains how the AR lenses evolved and how they are used in business settings
Time: 00:05:33
Citation: Snapchat for Business. (2021, January 20). Augmented Reality for Business. YouTube.
Category: Case example
Explanation: Explanation of how Flyview Paris works using VR jetpack simulator and camera footage captured by drones.
Time: 00:03:44
Citation: FlyView International. (2019, April 4). FlyView Paris. YouTube.
How Criminals Use AI and Voice Deepfakes to Scam You?
Category: Research based video
Explanation: This video explains how voice cloning deepfakes work with examples
Time: 00:03:38
Citation: DW Shift. (2021, July 1). How Criminals Use AI and Voice Deepfakes to Scam You? YouTube.
*You can also access a playlist containing all the videos, as well as videos from the author.