Video Links

Please find below a specially curated list of videos dedicated to furthering your understanding of the chapter topics.

Rachel Botsman: We’ve stopped trusting institutions and started trusting strangers

Category: Ted Talk

Explanation: As part of the sharing economy, Rachel Botsman talks about we used to place our trust in institutions like governments and banks, today we increasingly rely on others.

Time: 00:17:00

Citation:  Rachel Botsman: We’ve stopped trusting institutions and started trusting strangers. (2016, June). TEDSummit

The Net Promoter System

Category: Explainer video

Explanation: The background to Net Promoter Score and how it works.

Time: 00:03:07

Citation: NetPromoterScore. (2012, November 14). The Net Promoter System on a Napkin. YouTube

Digital 3.0 Personas

Category: Research based video

Explanation: Examples of 4 personas created since the pandemic and their characteristics.

Time: 00:01:23

Citation: PYMNTS Media. (2020, July 20). Digital 3.0 Personas. YouTube

Technology Acceptance Model

Category: Educational video

Explanation: Visual explanation of the Technology Acceptance Model which explains how it works as well as its limitations.

Time: 00:03:49 watch to 00:03:30

Citation: QUT IFB101. (2015, February 26). Technology Acceptance Model. YouTube

*You can also access a playlist containing all the videos, as well as videos from the author.