Please find below a specially curated list of videos dedicated to furthering your understanding of the chapter topics.

Online Research: Tips for Effective Search Strategies

Category: Educational video

Explanation: Animated overview of using Boolean operators when searching for material online.

Time: 00:03:04

Citation: Clark, S. (2016, January 20). Online Research: Tips for Effective Search Strategies. YouTube. 

What is a Chatbot?

Category: Educational video

Explanation: Good explanation of how chatbots work from a technical perspective and their benefit for business.

Time: 00:09:41

Citation: IBM Cloud. (2021, May 25). What is a Chatbot? YouTube. 

How Air France Uses Social Listening to Provide World Class Experiences

Category: Case example

Explanation: Examples of how Air France uses social listening and the different issues to consider.

Time: 00:03:36

Citation: Linkfluence. (2019, November 7). How Air France Uses Social Listening to Provide World Class Experiences. YouTube. 

How Big Companies Build Their Price Comparison Model

Category: Practitioner guide

Explanation: Overview of how to scrape web data using the Octoparse tool. This video introduces how web scraping data helps ecommerce sellers with their price tracking, price comparison hence sheds light on their pricing strategy and improves profits.

Time: 00:03:54

Citation: Octoparse. (2020, November 20). How Big Companies Build Their Price Comparison Model. YouTube. 

*You can also access a playlist containing all the videos, as well as videos from the author.