We have specially curated a list of relevant websites for each chapter that helps explain the themes in more detail.

Web Link 13.1: DIGITAL TOOL GOOGLE ANALYTICS ACADEMY

Description: Google is keen for students to learn more about analytics and has created a series of free, online workshops. Visit the link below to start exploring!

Web Link 13.2: Digital Tool Brand24

Description: Brand24 is designed to monitor mentions of a brand, product or service online. It offers a free 7-day trial to show you a dashboard based on a search of keywords.

Web Link 13.3: Digital Tool Net Promoter Score®

Description: The Net Promoter Score® (NPS), asks the customer only one question: ‘how likely are you to recommend (name of company)?’ and answers are scored from 1 to 10. The number of detractors (those scoring 0 to 6) is subtracted from the promoters (those scoring 9 to 10) which provides a number of out of 100 which is the Net Promoter Score®.

You can visit the website but to use on a commercial website costs a fee