Please find below a specially curated list of videos dedicated to furthering your understanding of the chapter topics.
Category: Educational video
Explanation: An educational presentation of the aspects of value co-creation framed in practice theory by Dr Per Echeverri from Karlstad Business School
Category: Case example
Explanation: The story behind the IKEA and MUD Jeans co-creation project with the Klippan sofa.
Category: Interview style video
Explanation: Ewan McIntyre, VP Analyst from Gartner looking at the Gartner Annual #CMO Spend Survey results and discussing #marketing priorities for 2020 and beyond with Heather Levy.
Time: 00:30:47 start at 00:01:45 as there were tech difficulties at the start, watch until 00:24:15 as the interviewer moves to take audience questions
Category: Ted Talk
Explanation: Insights into Estonia, the first digital government in the world, and how the country’s government transformed to a digital first model.
*You can also access a playlist containing all the videos, as well as videos from the author.