Please find below a specially curated list of videos dedicated to furthering your understanding of the chapter topics.
Value co-creation and co-destruction
Category: Educational video
Explanation: An educational presentation of the aspects of value co-creation framed in practice theory by Dr Per Echeverri from Karlstad Business School
Citation: CTF Service Research Center at Karlstad University. (2018, November 13). Value co-creation and co-destruction. YouTube.
MUD Jeans x IKEA Circular KLIPPAN Cover
Category: Case example
Explanation: The story behind the IKEA and MUD Jeans co-creation project with the Klippan sofa.
Citation: Mud Jeans International. (2021, April 21). MUD Jeans x IKEA Circular KLIPPAN Cover. YouTube.
Marketing Priorities in 2020 and Beyond
Category: Interview style video
Explanation: Ewan McIntyre, VP Analyst from Gartner looking at the Gartner Annual #CMO Spend Survey results and discussing #marketing priorities for 2020 and beyond with Heather Levy.
Time: 00:30:47 start at 00:01:45 as there were tech difficulties at the start, watch until 00:24:15 as the interviewer moves to take audience questions
Citation: Gartner. (2020, July 6). Marketing Priorities in 2020 and Beyond. YouTube.
Anna Piperal: What a digital government looks like
Category: Ted Talk
Explanation: Insights into Estonia, the first digital government in the world, and how the country’s government transformed to a digital first model.
Citation: TED Talks. (2019, July). Anna Piperal: What a digital government looks like. YouTube.
*You can also access a playlist containing all the videos, as well as videos from the author.