We have specially curated a list of relevant websites for each chapter that helps explain the themes in more detail.

Web Link 3.1: DISCOVER MORE ON SUCCESSFUL EMAIL CAMPAIGNS

Description: Mailchimp, a commercial organisation that provides a free and paid-for email marketing platform has a helpful guide to creating successful email campaigns

Might need basic registration to access

Web Link 3.2: Digital Tool Website performance checker 1 – Hubspot Website Grader

Description: Digital tool website checker

Might need basic registration to access

Web Link 3.3: Digital Tool Website performance checker 2 – Nibbler Silktide

Description: Explanation: Digital tool website checker

Might need basic registration to access

Web Link 3.4: Digital Tool PPC 1

Description: Pay per click or PPC is a complex and specialist area. Google provides a range of helpful videos and online tutorials which contain the latest best practice.

Web Link 3.5: Digital Tool PPC 2

Description: Pay per click or PPC is a complex and specialist area, see also the Bing help site for ads