Digital Marketing: Strategic Planning & Integration
Websites
We have specially curated a list of relevant websites for each chapter that helps explain the themes in more detail.
Web Link 3.1: DISCOVER MORE ON SUCCESSFUL EMAIL CAMPAIGNS
Description: Mailchimp, a commercial organisation that provides a free and paid-for email marketing platform has a helpful guide to creating successful email campaigns
Might need basic registration to access
Web Link 3.2: Digital Tool Website performance checker 1 – Hubspot Website Grader
Description: Digital tool website checker
Might need basic registration to access
Web Link 3.3: Digital Tool Website performance checker 2 – Nibbler Silktide
Description: Explanation: Digital tool website checker
Might need basic registration to access
Web Link 3.4: Digital Tool PPC 1
Description: Pay per click or PPC is a complex and specialist area. Google provides a range of helpful videos and online tutorials which contain the latest best practice.
Web Link 3.5: Digital Tool PPC 2
Description: Pay per click or PPC is a complex and specialist area, see also the Bing help site for ads