Please find below a specially curated list of videos dedicated to furthering your understanding of the chapter topics.

The Story of Content: Rise of the New Marketing

Category: Documentary style video

Explanation: This video explores the evolution of content marketing through the eyes of the world’s biggest leading brands.

Time: 00:43:41

Citation: Content Marketing Institute. (2015, September 9). Documentary – The Story of Content: Rise of the New Marketing. YouTube. 

TikTok, Instagram, Snapchat - and the rise of bite-sized content

Category: Ted Talk

Explanation: Short videos that are 60 seconds or less, that are made and shared on apps like TikTok, Snapchat and Instagram are more than just a fun way to pass the time; they’ve transformed how we work, communicate and learn. Digital strategist Qiuqing Tai explores the explosive rise of bite-sized content and forecasts its promise as an economic and social force.

Time: 00:08:37

Citation: Tai, Q. (2020, October). TikTok, Instagram, Snapchat - and the rise of bite-sized content. TED Talk. 

How to create a social content calendar for business

Category: Practitioner guide

Explanation: Key factors in how to create a social content calendar for your business

Time: 00:01:37

Citation: Facebook for Business. (2021, May 27). How to Create a Social Content Calendar. YouTube. 

Why people fall for misinformation

Category: Ted Talk

Explanation: How does fake news and misconceptions spread? What makes fake facts so easy to believe? Joseph Isaac dives into the world of misinformation and explains how fake information can be created.

Time: 00:04:58

Citation: Isaac, J. (2020, September). Why people fall for misinformation. TED.Com. 

*You can also access a playlist containing all the videos, as well as videos from the author.