Please find below a specially curated list of videos dedicated to furthering your understanding of the chapter topics.

What Is Attribution Modeling? A Quick Explainer for Marketers.

Category: Practitioner guide

Explanation: An explainer to attribution modeling with examples.

Time: 00:02:37

Citation: Hubspot. (2017, December 14). What Is Attribution Modeling? A Quick Explainer for Marketers. YouTube. 

How to measure sentiment in social media

Category: Practitioner guide

Explanation: This shows how to measure sentiment in social media. Although this is based on the social media monitoring tool Brand24, it has a free trial option for you to test.

Time: 00:06:00

Citation: Brand24. (2020, October 8). How to measure sentiment in social media. YouTube. 

Welcome to Google Analytics for Beginners

Category: Explainer video

Explanation: Introductory video from Google Analytics for Beginners in the Analytics Academy demonstrates how digital analytics can help you improve your business.

Time: 00:03:19

Citation: Google Analytics. (2017, June 9). Welcome to Google Analytics for Beginners. YouTube. 

How to Use the Customer Satisfaction Score (CSAT) Metric

Category: Practitioner guide

Explanation: Introduction to the concept of customer satisfaction score (CSAT) metrics and how these are used.

Time: 00:03:57 watch to 00:03:29

Citation: SurveyMonkey. (2020, June 27). How to Use the Customer Satisfaction Score (CSAT). YouTube. 

Kriti Sharma: How to keep human bias out of AI

Category: Ted Talk

Explanation: AI algorithms make important decisions about you all the time -- like how much you should pay for car insurance or whether or not you get that job interview. But what happens when these machines are built with human bias coded into their systems? Technologist Kriti Sharma explores how the lack of diversity in tech is creeping into our AI, offering three ways we can start making more ethical algorithms.

Time: 00:12:01

Citation: TEDx Talks. (2018, March). Kriti Sharma: How to keep human bias out of AI. TEDx Warwick.

*You can also access a playlist containing all the videos, as well as videos from the author.