Please find below a specially curated list of videos dedicated to furthering your understanding of the chapter topics.

Introduction for advertising on mobile

Category: Practitioner guide

Explanation: This introduction shares the benefits of mobile-specific marketing and what’s available for advertisers.

Time: 00:04:15

Citation: Google Digital Garage. (2019, January 14). Introduction for advertising on mobile. YouTube. 

Three data collection tips for wearables

Category: Practitioner guide

Explanation: Practical overview of how to collect data with consumers using wearables.

Time: 00:02:42

Citation: Marketing News Tonight. (2019, July 8). Three data collection tips for wearables. YouTube. 

E-Wallets: Mobile Payment replaces Cash

Category: Research based video

Explanation: How mobile e-wallets are being used worldwide and areas to consider

Time: 00:12:31 watch to 00:10:22

Citation: DW Shift. (2019, October 8). E-Wallets: Mobile Payment replaces Cash. YouTube. 

Creating the Ultimate Text Message Promotion

Category: Practitioner guide

Explanation: Practical advice on setting up an SMS text message offer for business

Time: 00:09:58

Citation: Tatango. (2018, April 11). Creating the Ultimate Text Message Promotion . YouTube. 

*You can also access a playlist containing all the videos, as well as videos from the author.