The press and the media were critical in helping to assemble the ‘Scottish frame of reference’ in the 1960s and 1970s, especially in the context of the ‘Scottish growth project’.
There has been long-term and significant decline in newspaper sales in particular, especially those produced in Scotland.
Nevertheless the media as a whole, and especially television, have helped to refocus the cultural and political agendas on Scottish issues.
Especially in a declining market, how people choose to vote and their constitutional preferences are not determined by the newspapers they read.
The issue of how Scottish questions are ‘framed’ remains a vibrant question as in the case of the Scottish Independence referendum of 2014.
