The Multimedia Mind-Set
Module 1

Multimedia journalists have the ability to tell better stories because they can leverage the strengths of each medium available to them. They communicate with audiences more effectively because they understand the ways in which people access and use news and information: As you complete these exercises and explore the module resources, you will learn to:

  • Put your audience first. It's more important than ever for journalists to keep their audiences in mind while working on a story. The information you gather and the way you present it will likely change the way your audiences are accessing the story.
  • Know your medium. A good multimedia journalist must know what each medium does best and be able to choose stories that can capitalize on the strengths of those mediums.
  • Be creative. Today's journalists have the chance to tell their stories in so many different ways. For every broadcast journalist who wanted another minute of time, for every print journalist who wanted to show the readers what happened, and for every online journalist who needed more resources, multimedia reporting can be an extremely powerful tool.

Module Exercises

  • Exercise 1: Audience Behavior
  • Exercise 2: Tracking Media Usage
  • Exercise 3: The Best Presentation Medium
  • Exercise 4: Discover Multimedia Reporting
  • Exercise 5: Skill Building--Pick the Platform Game