SAGE Journal Articles

Deepen your knowledge with these carefully selected journal articles that provide extra commentary and analysis on important topics.

McDaniel, S. W., & Murphy Smith, L. (1984). Industry Views on Content of the International Marketing Course. Organizational Behavior Teaching Review, 9(3), 9–14.

  1. Do companies think international marketing is an important course?
  2. Which two topics were considered the most important to be taught in an international marketing course and which two were considered the least important?

 

Lundstrom, William J., and D. Steven White. “A Gap Analysis of Professional and Academic Perceptions of the Importance of International Marketing Curriculum Content and Research Areas.” Journal of Marketing Education 19, no. 2 (August 1997): 16–25.

  1. Do you feel practitioners and academicians value the same areas in international marketing?
  2. Which of the areas mentioned are you most excited to learn about in this course?
  3. Do you speak more than one language? If so, please list and discuss how this will help you in international marketing. If not, which language would you want to learn and how would this language help you in international marketing?
  4. Do you think it is important for practitioners and academicians to have these types of discussions about what you should be learning? Why?

 

Klein, Saul, and Victor J. Roth. “Satisfaction with International Marketing Channels.” Journal of the Academy of Marketing Science 21, no. 1 (January 1993): 39–44.

  1. What are the reasons why firms may not have their ideal channel structure?
  2. Does more experience in a foreign market increase or decrease satisfaction?
  3. According to this article, which of the following companies would be predicted to be more satisfied: a company that had an option to change its channel compared or a company that did not have the option to change its channel?