Conceptual Frameworks in Marketing Research:  Primary Data & Secondary Data (02:18)

Riccardo Benzo explains how conceptual frameworks can be used to create better research results. He discusses the meanings of primary and secondary data, and emphasizes the importance of connecting these two types of data together to create stronger research.

1. What is the difference between primary and secondary data?
2. When should you use primary data and when should you use secondary data?