International Marketing
Second Edition
SAGE Journal Articles
Deepen your knowledge with these carefully selected journal articles that provide extra commentary and analysis on important topics.
- Why is infrastructure development important in developing countries?
- Why do international marketers care about infrastructure development?
- Improving the quality of _____________ leads to an increase in infrastructure spending
- Do you think the knowledge we have about manufacturing firms can be applied to service firms?
- Do you agree with the authors’ framework? Why or why not?