International Marketing
Learning Objectives and Chapter Outline
A study tool that outlines this chapter and the learning objectives it teaches.
Learning Objectives
After reading and studying this chapter, you should be able to answer the following questions:
- How do planning, organizing, and control activities influence international marketing programs?
- What activities are involved in international strategic planning?
- What are the basic components of an international marketing tactical planning program?
- What forms of organizational structure do international companies use?
- Which activities are parts of an international marketing control system?
- How will emerging trends affect international marketing in the future?
Chapter Outline
To refer back to the specific topics in your textbook, the page numbers are also displayed below.
Opening Vignette: The Syrian Refugee Crisis Affects Marketing in the EU: pg. 142 - 143
OVERVIEW: pg. 143 - 144
International Marketing Programs: pg. 144 - 145
International Strategic Planning: pg. 146 - 150
International Marketing Tactics: pg. 151 - 153
Organizing and Organizational Structures: pg. 153 - 160
International Marketing Controls: pg. 161 - 163
Emerging Trends in International Marketing Planning and Control: pg. 164 - 169
Strategic Implications: pg. 169
Tactical Implications: pg. 169
Operational Implications: pg. 169 - 170
Terms: pg. 170
Review Questions: pg. 170
Discussion Questions: pg. 170 - 171
Analytical and Internet Exercises: pg. 171
Case 5. Samsung: Overcoming Strategic, Tactical, and Operational Challenges: pg. 172 - 173