Learning Objectives and Chapter Outline

A study tool that outlines this chapter and the learning objectives it teaches.

Learning Objectives

After reading and studying this chapter, you should be able to answer the following questions:

  1. How do planning, organizing, and control activities influence international marketing programs?
  2. What activities are involved in international strategic planning?
  3. What are the basic components of an international marketing tactical planning program?
  4. What forms of organizational structure do international companies use?
  5. Which activities are parts of an international marketing control system?
  6. How will emerging trends affect international marketing in the future?

Chapter Outline

To refer back to the specific topics in your textbook, the page numbers are also displayed below.

Opening Vignette: The Syrian Refugee Crisis Affects Marketing in the EU: pg. 142 - 143 

OVERVIEW: pg. 143 - 144

International Marketing Programs: pg. 144 - 145

International Strategic Planning: pg. 146 - 150

International Marketing Tactics: pg. 151 - 153

Organizing and Organizational Structures: pg. 153 - 160

International Marketing Controls: pg. 161 - 163

Emerging Trends in International Marketing Planning and Control: pg. 164 - 169

Strategic Implications: pg. 169

Tactical Implications: pg. 169

Operational Implications: pg. 169 - 170

Terms: pg. 170

Review Questions: pg. 170

Discussion Questions: pg. 170 - 171

Analytical and Internet Exercises: pg. 171

Case 5. Samsung: Overcoming Strategic, Tactical, and Operational Challenges: pg. 172 - 173