Deepen your knowledge with these carefully selected journal articles that provide extra commentary and analysis on important topics.

Sahay, B.S., and Arun K. Gupta. “The Supply Chain Critical Link to E-Commerce Success: An Indian Scenario.” Vision 5, no. 1_suppl (January 2001): 74–80.

1. What are two key critical elements of the ability of e-commerce to succeed or fail?
2. What are the four levels of e-commerce?
3. Describe the role of supply chain management and what businesses must to survive in e-commerce.
4. What is distribution management?

Terpstra, V. (1983). Critical Mass and International Marketing Strategy. Journal of the Academy of Marketing Science, 11(3), 269–282.

1. Describe distribution in international marketing.
2. Do economies of scale apply to distribution?
3. What are the mechanisms which offer these economies to exporters?
4. Discuss one way international firms try to gain a critical mass.