Deepen your knowledge with these carefully selected journal articles that provide extra commentary and analysis on important topics.

Festervand, Troy A. “A Note on the Development Advantages of the Southern States: Perceptual Mapping as a Guide to Development Marketing and Policy.” Economic Development Quarterly 14, no. 3 (August 2000): 294–99.

1. What are the three steps to effective positioning?
2. Which states do the respondents see as offering the least desirable quality of life?
3. Pick two states listed and discuss how they can reposition themselves to a better location on the perceptual map.

Holmes, John H. “Profitable Positioning for Retailers.” Journal of the Academy of Marketing Science 2, no. 1–4 (January 1974): 332–39.

1. According to the article, what is an individual’s store image based on?
2. Incremental business can come from what three sources?
3. Do you think these same principles apply today? If so, why? If not, how would you update this article?

Knutson, B. J. (2000). College Students and Fast Food—: How Students Perceive Restaurant Brands. Cornell Hotel and Restaurant Administration Quarterly, 41(3), 68–74.

1. What is your most important factor when choosing a fast food restaurant?
2. What possible problems do you see with their survey, survey questions, or survey methods?
3. Add some additional fast food restaurants to their table, where would they rank today?