A study tool that outlines this chapter and the learning objectives it teaches.

Learning Objectives

After reading and studying this chapter, you should be able to answer the following questions:

1. What two factors drive market economies, and how are these factors different in command economies?
2. How do Rostow’s five stages of economic development apply to the concepts of most-, less-, and least-developed economies, emerging markets, newly industrialized countries, and transition economies?
3. Which factors help create a national competitive advantage for an economy?
4. How do the five forces that increase competitive rivalries relate to industry-level competitive advantage?
5. How do the various modes of entry balance a company’s level of control with its level of risk?

Chapter Outline

To refer back to the specific topics in your textbook, the page numbers are also displayed below.

Opening Vignette: Teens and Jeans: Clothing in Transition: pg. 107 - 109

OVERVIEW: pg. 109 - 110

Economic Systems: pg. 110 - 113

Economic Development: pg. 113 - 119

Global Competition and National Competitive Advantage: pg. 119 - 122

Industry-Level Competitive Advantage: pg. 122 - 125

Economic Forces and International Marketing: pg. 125

Sustainability and International Marketing: pg. 125 - 127

Modes of Entry: pg. 127 - 132

Theories of Entry Mode Selection: pg. 132 - 134

Strategic Implications: pg. 134 - 135

Tactical Implications: pg. 135

Operational Implications: pg. 135

Terms: pg. 135 - 136

Review Questions: pg.136

Discussion Questions: pg. 136 - 137

Analytical and Internet Exercises: pg. 137 - 138

Case 4. Mobile Communications: Entry into Africa: pg. 138 - 140