Deepen your knowledge with these carefully selected journal articles that provide extra commentary and analysis on important topics.

Wills, James, A. Coskun Samli, and Laurence Jacobs. “Developing Global Products and Marketing Strategies: A Construct and a Research Agenda.” Journal of the Academy of Marketing Science 19, no. 1 (January 1991): 1–10.

1. What were Wind’s three arguments against globalization? Do you agree with each point? Why or why not?
2. What are the four step presented in this papers model? Explain each step and why it is important.
3. Think of product examples to go in each box in Figures 1 and 2.

Oyewole, Philemon. “Prospects for Developing Country Exports of Services to the Year 2010: Projections and Public Policy Implications.” Journal of Macromarketing 21, no. 1 (June 2001): 32–46.

1. Describe the four service categories.
2. This article says which two services are the best prospects for developing countries?
3. Explain how the theory of international product life cycle applies to services in developing countries.
4. What are the public policy implications?