International Marketing
Second Edition
SAGE Journal Articles
Deepen your knowledge with these carefully selected journal articles that provide extra commentary and analysis on important topics.
- What were Wind’s three arguments against globalization? Do you agree with each point? Why or why not?
- What are the four step presented in this papers model? Explain each step and why it is important.
- Think of product examples to go in each box in Figures 1 and 2.
- Describe the four service categories.
- This article says which two services are the best prospects for developing countries?
- Explain how the theory of international product life cycle applies to services in developing countries.
- What are the public policy implications?