Deepen your knowledge with these carefully selected journal articles that provide extra commentary and analysis on important topics.

Renforth, William, and Sion Raveed. “Consumer Information Cues in Television Advertising: A Cross Country Analysis.” Journal of the Academy of Marketing Science 11, no. 3 (June 1983): 216–25. 

1. What are the criteria the ads are analysed for?
2. What type of media were the ads delivered through?
3. Why/how were ads in Ecuador different?
4. What are the implications for international marketing theory and practice?

Chalaby, Jean K. “Advertising in the Global Age: Transnational Campaigns and Pan-European Television Channels.” Global Media and Communication 4, no. 2 (August 2008): 139–56.

1. When the article was written, PETV stations reached how many households?
2. Are international brand moving towards or away from brand standardization?
3. From a media buying perspective, PETV can be used in two ways. List and briefly describe these two ways.
4. Discuss local advertising windows.
5. What are integrated communication solutions?