A study tool that outlines this chapter and the learning objectives it teaches.

Learning Objectives

After reading and studying this chapter, you should be able to answer the following questions:

1. How does free trade influence the international marketing context?
2. What are the relationships between free trade, integration, and international marketing?
3. What are the major trade agreements around the world?
4. How does protectionism affect free trade?
5. How do laws and ethical concerns affect trade and international marketing?

Chapter Outline

To refer back to the specific topics in your textbook, the page numbers are also displayed below.

Opening Vignette: Kikkoman Soy Sauce: A Tradition of Trade: pg. 66 - 67

OVERVIEW: pg. 67 - 68

Free Trade: pg. 68 - 73

Integration: pg. 73 - 76

The World Trade Organization and Integration: pg. 77 - 78

International Marketing in Daily Life: pg. 79 

European Integration: pg. 79 - 86

Integration in the Americas: pg. 86 - 90

Integration in Asia, Africa, and the Middle East: pg. 90 - 97

Protectionism vs. Free Trade: pg. 97 - 100

Legal and Ethical Issues: pg. 100 - 101

Strategic Implications: pg. 101

Tactical Implications: pg. 101 - 102

Operational Implications: pg. 102

Terms: pg. 102

Review Questions: pg. 102 - 103

Discussion Questions: pg. 103

Analytical and Internet Exercises: pg. 103 - 104

Case 3. DHL and Facilitating Small Business Trade: pg. 104 - 105