Video

International Organizational Behavior: Managing International Operations (05:00)

Roger Hakes, director of Kite Clothing, gives a thorough overview of running an ethics-driven international business in the fashion industry.

  1. How do free trade agreements and groupings impact international marketing for companies such as Kite Clothing?
  2. Why is it important to have a good understanding of the economic contexts of the different signatories or groupings?