International Marketing
Second Edition
Video
International Organizational Behavior: Managing International Operations (05:00)
Roger Hakes, director of Kite Clothing, gives a thorough overview of running an ethics-driven international business in the fashion industry.
- How do free trade agreements and groupings impact international marketing for companies such as Kite Clothing?
- Why is it important to have a good understanding of the economic contexts of the different signatories or groupings?