International Marketing
Second Edition
Video
International Organizational Behavior: Managing International Operations (05:00)
Roger Hakes, director of Kite Clothing, gives a thorough overview of running an ethics-driven international business in the fashion industry.
- Find out more about Kite Clothing, and discuss how social, cultural and environmental changes affect the demand for sustainable fashion.
- Explore how political and economic changes may affect the international supply chain of Kite Clothing.