Video

International Organizational Behavior: Managing International Operations (05:00)

Roger Hakes, director of Kite Clothing, gives a thorough overview of running an ethics-driven international business in the fashion industry.

  1. Find out more about Kite Clothing, and discuss how social, cultural and environmental changes affect the demand for sustainable fashion.
  2. Explore how political and economic changes may affect the international supply chain of Kite Clothing.