Resilience in a Sea of Change: Change in Consumer Behavior (06:27)

John Alvarado, brand marketer for Corona Extra, discusses brand resiliency and how Corona has stayed relevant.

1. Discuss the international challenges (cultural, legal) of promoting beer to consumers around the world.

Resilience in a Sea of Change: Conclusion (03:39)

John Alvarado, brand marketer for Corona Extra, discusses brand resiliency and how Corona has stayed relevant.

1. What is the role of deep consumer understanding in creating effective globally integrated marketing communications?