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International Marketing

Second Edition
by Daniel W. Baack, Barbara Czarnecka and Donald Edward Baack

Student Resources

  • Video
  1. Introduction to International Marketing
    • Video
    • Learning Objectives and Chapter Outline
    • Review and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  2. Culture and Cross-Cultural Marketing
    • Video
    • Learning Objectives and Chapter Outline
    • Review and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  3. Global Trade and Integration
    • Video
    • Learning Objectives and Chapter Outline
    • Review and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  4. Country Selection and Entry Strategies
    • Video
    • Learning Objectives and Chapter Outline
    • Review and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  5. International Marketing Planning, Organization and Control
    • Video
    • Learning Objectives and Chapter Outline
    • Review and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  6. Markets and Segmentation in an International Context
    • Video
    • Learning Objectives and Chapter Outline
    • Review and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  7. International Positioning
    • Video
    • Learning Objectives and Chapter Outline
    • Review and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  8. Market Research in the International Environment
    • Video
    • Learning Objectives and Chapter Outline
    • Review Questions and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  9. International Product and Brand Marketing
    • Video
    • Learning Objectives and Chapter Outline
    • Review and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  10. International Product Standardization and Adaptation
    • Video
    • Learning Objectives and Chapter Outline
    • Review and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  11. International Pricing
    • Video
    • Learning Objectives and Chapter Outline
    • Review and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  12. International Finance and Pricing Implications
    • Video
    • Learning Objectives and Chapter Outline
    • Review and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  13. International Marketing Channel Management
    • Learning Objectives and Chapter Outline
    • Review and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  14. International Distribution: Exporting and Retailing
    • Video
    • Learning Objectives and Chapter Outline
    • Review and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  15. Globally Integrated Marketing Communications
    • Video
    • Learning Objectives and Chapter Outline
    • Review and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  16. International Sales Promotions and Public Relations
    • Learning Objectives and Chapter Outline
    • Review and Discussion Questions
    • Self-Quiz
    • SAGE Journal Articles
  • Blank Maps
  • Flashcards

Blank Maps

Greater Arab Free Trade Area

European Union

African Trade Agreements 

Countries of World 

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