International Marketing
Learning Objectives and Chapter Outline
A study tool that outlines this chapter and the learning objectives it teaches.
Learning Objectives
After reading and studying this chapter, you should be able to answer the following questions:
- What forms of pricing exist, and how do perceptions influence views of prices?
- What are the most common strategic objectives associated with prices, and what methods may be used to achieve those objectives?
- What types of pricing discounts are available to international marketers?
- What factors influence decisions about price changes in international markets?
- What ethical concerns are associated with international pricing programs?
Chapter Outline
To refer back to the specific topics in your textbook, the page numbers are also displayed below.
Opening Vignette: Wind Turbines in Finland: Pricing Sustainability and Economic Incentives: pg. 350 - 352
OVERVIEW: pg. 352
The Nature of Price: pg. 353 - 354
Price and Perception: pg. 354 - 357
International Pricing Methods: pg. 357 - 371
International Pricing Discounts: pg. 371 - 373
Price Changes in International Markets: pg. 374 - 376
Ethical Issues in International Pricing: pg. 376 - 377
Strategic Implications: pg. 378
Tactical Implications: pg. 378
Operational Implications: pg. 378
Terms: pg. 379
Review Questions: pg. 379
Discussion Questions: pg. 380 - 381
Analytical and Internet Exercises: pg. 381 - 382
Case 11. Pricing Air Travel: pg. 382 - 384