Learning Objectives and Chapter Outline

A study tool that outlines this chapter and the learning objectives it teaches.

Learning Objectives

After reading and studying this chapter, you should be able to answer the following questions:

  1. What forms of pricing exist, and how do perceptions influence views of prices?
  2. What are the most common strategic objectives associated with prices, and what methods may be used to achieve those objectives?
  3. What types of pricing discounts are available to international marketers?
  4. What factors influence decisions about price changes in international markets?
  5. What ethical concerns are associated with international pricing programs?

Chapter Outline

To refer back to the specific topics in your textbook, the page numbers are also displayed below.

Opening Vignette: Wind Turbines in Finland: Pricing Sustainability and Economic Incentives: pg. 350 - 352

OVERVIEW: pg. 352

The Nature of Price: pg. 353 - 354

Price and Perception: pg. 354 - 357

International Pricing Methods: pg. 357 - 371

International Pricing Discounts: pg. 371 - 373

Price Changes in International Markets: pg. 374 - 376

Ethical Issues in International Pricing: pg. 376 - 377

Strategic Implications: pg. 378

Tactical Implications: pg. 378

Operational Implications: pg. 378

Terms: pg. 379

Review Questions: pg. 379

Discussion Questions: pg. 380 - 381

Analytical and Internet Exercises: pg. 381 - 382

Case 11. Pricing Air Travel: pg. 382 - 384