International Marketing
Second Edition
Video
International Organizational Behavior: Managing International Operations (05:00)
Roger Hakes, director of Kite Clothing, gives a thorough overview of running an ethics-driven international business in the fashion industry.
- What is an Emerging Market and How is it Distinct? Can You Speak to the Origin of the Term 'Emerging Markets'?
- What are the advantages and disadvantages of having wholly owned subsidiaries?