Marketing Management: What's the Difference Between Marketing Management and Marketing Strategy? (00:31)

Ruth Bolton explains the difference between brand management and marketing management

1. What is the aim of marketing management?
2. How does strategy fit with marketing management?

What is Strategic Marketing?: Strategic Marketing Planning (02:50)

Strategic marketing addresses the exchange between a company and its customers. Marketing influences the exchange of products and services, and the transfer of ideas and emotions. 

1. How does strategic marketing planning compare to marketing tactical planning?
2. What is the role of a mission statement in marketing?