Deepen your knowledge with these carefully selected journal articles that provide extra commentary and analysis on important topics.

Maguire, J. S., & Lim, M. (2015). Lafite in China:Media Representations of ‘Wine Culture’ in New Markets. Journal of Macromarketing, 35(2), 229-242.

1. How does status consumption, and in specific, wine consumption, differ across the studied countries?
2. What are the implications of the paper's findings for international marketing managers of fine wine? 
3. What are the macromarketing implications of fine wine consumption discussed in the article?

Assadourian, E. (2010). Transforming Cultures: From Consumerism to Sustainability. Journal of Macromarketing, 30(2), 186-191.

1. What are the reasons that the current levels of consumption are unsustainable? 
2. How does marketing contribute to these unsustainable levels of consumption?
3. What solutions do the authors propose to achieve a more sustainable consumption?

Song, H., Li, G., & Cao, Z. Tourism and Economic Globalization: An Emerging Research Agenda. Journal of Travel Research, 0(0), 0047287517734943.

1. In what ways does tourism contribute to globalization?
2. What are the implications of international tourism for economic and cultural globalization? 
3. What are the environmental concerns related to global tourism trends? 

Minkov, M., & Hofstede, G. (2012). Is National Culture a Meaningful Concept?:Cultural Values Delineate Homogeneous National Clusters of In-Country Regions. Cross-Cultural Research, 46(2), 133-159.

1. Is ‘national culture’ a useful measure of cultural characteristics of countries? 
2. When can global managers use ‘national culture’ in marketing decision making?
3. When should global managers be mindful of in-country cultural differences?