A study tool that outlines this chapter and the learning objectives it teaches.

Learning Objectives

After reading and studying this chapter, you should be able to answer the following questions:

1. What product categories are present in domestic and international markets?
2. What product dimensions are considered when making domestic and international marketing decisions?
3. What types of international business products and services are available?
4. What patterns exist as new products move from introduction to eventual decline?
5. What types of decisions must be made with regard to a company’s international product mix?
6. What role does brand development and management play in international marketing?

Chapter Outline

To refer back to the specific topics in your textbook, the page numbers are also displayed below.

Opening Vignette: A Good Night’s Sleep: pg. 278 - 280

OVERVIEW: pg. 280 - 281

Types of Products: pg. 281 - 282

Classifications of Goods: pg. 282 - 284

Product Dimensions: pg. 284 - 288

International Business Products: pg. 288 - 290

International Product Quality Standards: pg. 290 - 291

Bottom-of-the-Pyramid International Product Marketing: pg. 291 - 292

International Services: pg. 292 - 295

The Product Life Cycle: pg. 295 - 298

Product Cycle Theory: pg. 298 

International Product Mix Management: pg. 298 - 299

Market/Product Matrix: pg. 299 - 300

International Brand Management: pg. 300 - 302

Building Powerful International Brands: pg. 302 - 304

Ethical Issues in International Product Marketing: pg. 304

Strategic Implications: pg. 304 - 305

Tactical Implications: pg. 305

Operational Implications: pg. 305

Terms: pg. 305 - 306

Review Questions: pg. 306

Discussion Questions: pg. 306 - 307

Analytical and Internet Exercises: pg. 307 - 308

Case 9. Interface: Prize-Winning, Sustainable Modular Flooring: pg. 308 - 310