Product Pricing Strategy: International Marketing (07:08)

Gemma Clarke is the Chief Marketing Officer for Tangle Teezer, a hairbrush company. Her role is to decide which products at what prices to launch into global markets. She discusses the factors that go into determining pricing and how to find the perfect supply-and-demand curve to maximize profit.

1. In this case study, what factors decide pricing?
2. How does the international context impact pricing?