A study tool that outlines this chapter and the learning objectives it teaches.

Learning Objectives

After reading and studying this chapter, you should be able to answer the following questions:

1. Why do companies export?
2. What methods of entry into foreign markets can companies use?
3. What are the documents needed for exporting?
4. How can the marketing team effectively operate the five tasks associated with the physical distribution of goods?
5. What factors influence the choice of retail outlets in host countries?

Chapter Outline

To refer back to the specific topics in your textbook, the page numbers are also displayed below.

Opening Vignette: Exporting and the Business-to-Business Market: Alibaba.com: pg. 456 - 457

OVERVIEW: pg. 457 - 458

Exporting Choices: pg. 458 - 462

Market Selection: pg. 462 - 463

Export Entry Modes: pg. 463 - 466

Pricing Exports: pg. 466 

Exporting Documentation: pg. 466 - 468

Physical Distribution: pg. 469 - 477

International Marketing Channels and Utility: pg. 477 

International Retailing: pg. 478 

Types of International Retail Outlets: pg. 478 - 480

Strategic Implications: pg. 481

Tactical Implications: pg. 482

Operational Implications: pg. 482

Terms: pg. 482

Review Questions: pg. 482 - 483

Discussion Questions: pg. 483 - 484

Analytical and Internet Exercises: pg. 484

Case 14. Marks and Spencer’s International Expansion Problems: pg. 485 - 486