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Watch corporate culture video

Schein (1997) offers the most popular definition of organizational culture. He defines it as the deep, basic assumptions and beliefs that are shared by organizational members.

Watch Peters' Excellence Talk

Integrate everyone into one managerially designed and approved culture of excellence and superior performance will be the outcome. Subsequent

Watch the Carmazzi video

For insight into a hyper-consulting view of building an integrative culture, watch the 2017 video ‘Organizational Culture – The 5 Pillars Change with Arthur Carmazzi’ on YouTube

Listen to an example

You should listen to her examples – they are really bad – and, in consequence, really funny.

Watch Martin Luther King speech

There are few great speeches by politicians and business leaders – indeed, the author has never heard a great speech by a business leader

Watch Julia Gillard speech

There are few great speeches by politicians and business leaders – indeed, the author has never heard a great speech by a business leader

Learn more about ethnography

Typically, they had little deep knowledge of the culture that they wrote about, knowledge that should be gained from ethnography and the use of anthropological methods

http://methods.sagepub.com/video/what-do-you-mean-by-the-term-ethnography