1. Which of the following will NOT help you avoid the coding trap?

a. Deciding before your analysis why you want to code

b. Cherry-picking your data

c. Determining a minimal and maximal code length

d. Creating memos to document your coding decisions

e. Continually reassessing your codes

Ans: B – Cherry-picking your data. If you are coding data, make sure that you code all data. Coding is about retracing or constructing patterns, not about cherry-picking.

Online resource material for this chapter authored by Christian Schmieder.