1. Which of the following will NOT help you avoid the coding trap?
a. Deciding before your analysis why you want to code
b. Cherry-picking your data
c. Determining a minimal and maximal code length
d. Creating memos to document your coding decisions
e. Continually reassessing your codes
Ans: B – Cherry-picking your data. If you are coding data, make sure that you code all data. Coding is about retracing or constructing patterns, not about cherry-picking.